new kid on the block: lilajay’s baked goods.
December 7, 2011
Oh, goodness. When there’s a new kid on the gluten-free block, you KNOW we’ve gotta get up in there and test out some sweets. Right?
The Lilajay’s Baked Goods menu is extensive, with little nibbles (literally “little”! The sizes of these cute sweets are just a couple of inches around, with the exception of the LJ Thins, pictured above with a dot of chopped Guittard chocolate in the center) that are sweet to look at, fun to unwrap, and a delight to munch. These high-quality treats are made from real ingredients, real grain flours and limited amounts of starch. The care that goes into the selection of ingredients shows.
white chocolate dipped O’Reallyz, Lilajay’s version of Oreo cookies
Depending on our mood and the intensity of our very demanding sweet tooth, we reached most readily for either the Original Chocolate Brownies — moist, delicious and loaded with Guittard chocolate (not pictured) — or the Sugar Mamaz, soft buttery cookies covered in a nearly-crackly coating of powdered sugar icing (pictured below). But it’s not entirely about our opinion, here. Lilajay’s Baked Goods was born when a pint-size member of Lila’s family was diagnosed with Celiac disease and suffered the loss of regular sweets. The horror! And even though Lila has lived as a gluten-free Celiac for over a decade, that was exactly the impetus she and her partner Jay needed to get their business off the ground. They would develop sweet treats using whole grain flours and quality ingredients that would appeal first and foremost to the little ones in the family, who wouldn’t miss a single sugary thing. And if the grownups liked them too? All the better.
Sugar Mamaz, white chocolate-covered vanilla bean cookie
The grownups here at The Lab most certainly liked them. That craving for one more cookie might just be our inner kid speaking up.
holiday white chocolate dipped brownie (center), flanked by holiday chocolate dipped O’Reallyz
If these treats look good to the kid in you, hurry on over to the online Lilajay’s Baked Goods shop to make your purchase! Now through the end of 2011, get 20% off all purchases by using the coupon code gfreelab20 when you check out. Whadda deal! Be sure to check out the limited edition holiday baked goods, too. Brownies and O’Reallyz with crushed mint candy garnish? Yes, please!
Filed under: delicious,kids,on shelves now
